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MTV Video Music Awards Hit a Low Note

17 September 2010 No Comment
  

Written by Tamar Harris

Last year’s MTV Video Music Awards started and ended with a bang.  Kayne West’s “I’m sorry, but Beyonce had the best video of all time!” was undoubtedly the most infamous quote of the year.  However, this year was a bit of a drag; the most exciting part was Lady Gaga’s meat dress and how obvious Justin Bieber’s lipsynching was.  Chelsea Handler hosted the MTV awards, cracking her unbelievably-rude-yet-hysterical jokes.  The winners are listed below.
Video of the Year- “Bad Romance” by Lady Gaga
Best New Artist- Justin Bieber
Best Hip-Hop Video- “Not Afraid” by Eminem
Best Pop Video- “Bad Romance” by Lady Gaga
Best Male Video- “Not Afraid” by Eminem
Best Rock Video- “Kings and Queens” by 30 Seconds to Mars
Best Female Video- “Bad Romance” by Lady Gaga
Best Collaboration- “Telephone” by Lady Gaga ft. Beyonce
Best Dance Video- “Bad Romance” by Lady Gaga
Best Art Direction- “Dog Days Are Over” by Florence + the Machine
Best Choreography- “Bad Romance” by Lady Gaga
Best Cinematography- “Empire State of Mind w/ Alicia Keys” by Jay-Z and Alicia Keys
Best Direction- “Bad Romance” by Lady Gaga
Best Editing- “Bad Romance” by Lady Gaga
Best Special Effects- “Uprising” by Muse
Breakthrough Video- “Tighten Up” by The Black Keys

Obviously, Lady Gaga took home the ‘grand prize’ with 8 wins, 7 of which were for “Bad Romance.”  She shocked the world with yet another outfit made of meat, her first being a meat ‘bikini’ on the cover of Japanese Men’s Vogue magazine.  For obvious reasons, PETA and other similar animal rights groups are in outrage.

“Lady Gaga’s job is to do outlandish things, and this certainly qualifies as outlandish because meat is something you want to avoid putting on or in your body,” PETA’s President of Animal Rights Ingrid Newkirk said,  No matter what your views on animal rights, Lady Gaga’s meat dress was surprising at best and horrific at worst.

As for the Taylor Swift vs. Kayne West controversy, both returned to this years VMAs.

Swift expressed her forgiveness to West by singing her new ballad single, “Innocent.”  Reviews, and public opinion, are not wild about the song but people seem satisfied with the way Swift chose to get the message across.  “Innocent” follows Swift’s trend of writing songs about boys who have done her wrong, as critics have pointed out.  While she has yet to confirm the song is actually about West, she prefaced her performance with the clip of last year’s interruption.

Despite the Swift-Kanye carryover, the 2010 MTV Video Music Awards introduced some changes to the format.  Twitter was an important part of this year’s awards, with a count of tweets per minute about various artists and their wins being broad-casted after every few commercial breaks.

While nothing monumental happened to the world of music this year (a stark contrast to 2009), Lady Gaga’s eight wins and meat dress, Taylor Swift’s “Innocent,” and the sometimes surprising winners made it worth watching.

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